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Amazon.com Inc.’s Prime Day sale is luring bargain hunters looking to stock up on pantry items and cheap electronics despite a dearth of deals.

Typical household spending was $88.28 as of noon New York time, up 20% from the early hours of the previous sale last June, according to Numerator, which is tracking Prime Day spending from 973 households. Besides Amazon’s own branded electronics — which are offered at steep discounts — the best-seller in the early hours of Prime Day was a Frito-Lay variety pack of snack chips.